Looking to produce promotional material to introduce your company on foreign markets?

You may receive a subsidy of 50% towards the cost of producing it.

Which projects may qualify for a subsidy?

Expenditure relating to the production of promotional material which will be used to introduce your business, products or services on foreign markets is eligible, for example:
  • Brochures
  • Leaflets
  • Catalogues
  • Websites clearly aimed at foreign markets
  • Films
  • CD-ROMs
  • DVDs
  • Logos
  • Etc.
Translation costs are taken into account.
The following are not eligible:
  • Producing samples;
  • Producing media which are not specifically intended to be presented on foreign markets, i.e. business cards in the usual commercial languages, invites, posters, etc.
  • Producing a film or a work produced by the company itself if the company operates in the audio-visual or publishing sector.
The supplier of the media which is the subject of the subsidy application must be independent of the applicant.

What intervention could you receive?

Subsidy for informative media for promoting foreign trade [1]
Percentage of the subsidy 50% of the costs
Estimated minimum costs €1,000
Maximum subsidy €5,000 / calendar year


The recipient company is required to include the logo of Brussels Invest & Export and the logo of the Brussels-Capital Region on the subsidised promotional media.

[1] The sum stated exclude VAT.

What are the payment terms for the subsidy?

To request the payment of the subsidy, the recipient must provide the following documents within 12 months of the date of the letter notifying you that the subsidy has been awarded:
  • Documentary evidence of the actual expenditure (invoices and proofs of payment)
  • A copy of the media produced or the address of the website created.
These documents should be submitted to the Direction des Aides aux Entreprises, for the attention of your case manager.
The company will receive a letter specifying the actual value of the subsidy, as well as a claim declaration. It should complete this and return it to the Accounts Department in order for the subsidy to be paid.

How do I make an application?

The subsidy application must be made before production begins. It must include:
  • The duly completed and signed special form [2] ;
  • The artwork, tree structure of the website or the detailed description of the project ;
  • The quotation broken down into eligible cost headings.
Once the company has applied for a subsidy to the Administration, it is permitted to continue its project without waiting for the Administration's decision. If unsuccessful, the company will have to bear the costs incurred itself.


[2] In particular, you should outline your business plan for promoting foreign trade of which the initiative for which you are applying for a subsidy is a part.

Download the application form and annexes

When completing the application form, we recommend that you save it to your computer before opening it. That way, you will not risk losing the data you enter.

To complete the form, you must have Adobe Acrobat Reader version 8.1.2 or later. To download the latest version, click here.
If you are using a Mac, ensure that you open the file with Adobe Reader (and not the Mac PDF reader).

Go to the French or Dutch version of this page to download the application form.
N.B. When the form opens, you will only see 2 pages on the screen. You need to tick the subsidy you are interested in on the second page in order for the form to adjust to the subsidy requested.
After having ticked the subsidy requested, you will see the following pages appear:
  • Part I: company's contact details and financial information;
  • Part II: information about the project in relation to which you are applying for a financial subsidy;
  • Part III: declaration on honour, to be signed, testifying that the information provided is accurate.
The form and annexes should be returned to:
  • by post :

Administration of Economy and Employment, Direction des Aides aux Entreprises
Boulevard du Jardin Botanique, 20
1035 Brussels

  • or by e-mail :

incitantexport@mrbc.irisnet.be, not forgetting to sign the last page.
If you send your application by e-mail, please do not send a copy by post.

Contact Contact

Brussels Economy and Employment
Direction des Aides aux Entreprises
Bd du Jardin botanique, 20
1035 Brussels
EContact form
T02 800 36 02
T02 800 34 86

Brussels Invest & Export
E info@brusselsinvestexport.be
T02 800 40 62
T02 800 40 00

On the French or Dutch page, you can download
  • the regulations,
  • available brochures and
  • annual reports on grants for companies
in French or in Dutch.